Behind every out-of-home campaign there is a network of teams across adland that have spent months working together to make it happen. From developing the creative, to buying the spot, and activating the campaign. This industry depends on strong collaboration between people.
We’re highlighting some of these faces here. Each month, “The Faces of OOH” will spotlight a person that contributes to OOH campaigns so we can get to know the people that keep this sector running.
Today, we speak to Lauren Blucher, marketing manager at Nine.
How long have you been in your current role?
Just over one year as manager, however, I have been in the consumer marketing (Total TV) team at Nine since 2020.
What made you want to enter the advertising industry?
I looked forward to working in an industry that impacts so many facets of everyday life. You can’t get away from advertising (even if you try!) and we all admit in one way or another it has led us to do something, or buy something. I also love the research and data involved.
Working in the advertising world has definitely met my expectations. I have been really fortunate to work on advertising campaigns at Nine which reach an enormous number of Australians. Our research department also plays an important role in our decision making.
What does a typical day look like for you?
As cliche it might sound, every day is different. Depending on where we are in the lifecycle of a campaign, it might involve briefing our media agency or planning the strategy for our next campaign launch, delivering creative to some of the amazing vendors we work with (including Veridooh! Shout out to the superstar Anchal for always handling our campaigns perfectly) or delivering a post-campaign report to our internal teams.
What do you love about working in advertising?
How connected it is and the ability to build strong relationships, both professionally and personally.
What has been your greatest achievement so far in your career?
I think riding the ups and downs of COVID should be everyone’s greatest achievement in recent years ... Outside of that, this year I was nominated for B&T’s 30under30 which I was very honoured for.
What’s a fun fact about you people don’t know? I lived in Copenhagen, Denmark for 6 months on a University exchange. It’s the best thing I have ever done. I really encourage anyone to visit this beautiful city.
What makes OOH unique? The ability to deliver impact on both a small and large scale. Whether it is a special static build on one key site in a certain market, or a complete station domination at one of Australia’s largest train stations - OOH delivers impact.
What do you think the biggest opportunity for OOH is in the next five years?
Creative Tech! 3D, AI, etc. There is so much happening in this space, some of which I am starting to have experience with. I can’t wait to see where it goes and the impact it will have on future campaigns.
Want to be part of our 'Faces Behind OOH' series? Reach out to mariam@veridooh.com
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