Mimi Clifford
Marketplace Director, Essence Mediacom
How long have you been in your current role?
Coming up to 5 months at EssenceMediacom, 2 years in Sydney and many more media moons back in the UK!
What made you want to enter the advertising industry?
I actually never planned to enter media, but once I did, I was hooked! Getting to work with so many epic people, cool clients and seeing the work you do come to life made me stay.
What does a typical day look like for you?
A lot of chatting! Be that with my team or on the phone to vendors there are always conversations happening, but I love it that way!
What do you love about working in media?
Getting to show off the work that we do to my friends and family. There is nothing like seeing your ad up on a billboard and pointing it out to them! I am really proud of what my team and I do.
What makes OOH unique?
You can’t miss it! No matter where you are you are reached by the scale of OOH media!
Proudest achievement in your career so far?
Being lucky enough to book the Silos and then getting through my fear of heights going up to see it!
Fun fact about you not many people know?
I am technically to qualified to be on MasterChef…
What is your favourite OOH campaign?
Maybe a bit biased, but campaign that KFC in the UK ran across this summer “Believe”. It was an OOH dream! Piccadilly Lights, IMAX, all the large format, small format, bus wraps, posters, murals with neon lights, they had it all and it looked unmissable!
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