Limited Space is the UK's leading destination Media Owner. They're building national OOH advertising networks across the Retail & Lifestyle sector, covering the UK’s most prominent shopping centres and destination spaces.
What makes Limited Space’s proposition unique?
Limited Space is the only media owner solely dedicated to the retail destination sector. Our single focus means we are able to adapt, build and grow quickly within the space, owing to our expertise and strong partner relationships. We cover both high impact ownership media as well as the fastest growing digital portfolio in the retail market. Our Orbit DOOH network covers both large-format landscape screens, with unique audio-ready capabilities, as well as an increasing national network of portrait D6 screens that offer the best resolution available within the space.
What audiences do you typically reach?
We focus on destination environments, meaning we target audiences in a relaxed and open mindset. The spaces cater for a wide range of audience types, meaning our sites are seen by families, ABC1’s, Gen-Z and the over 45’s with disposable funds. Our portfolio spans 81 retail destinations across the UK, delivering an annual footfall of 2 billion shoppers.
What cities in the UK does Limited Space cover?
We solely focus on the UK market, with a national network that covers all major conurbations and cities, including London, Birmingham, Manchester, Scotland and the North East.
Any product or service innovations you can tell us about?
We are dedicated to constantly providing deeper insight into all aspects of our offering including format performance, audience behaviour and environmental mindset. We have recently completely an in-depth eye-tracking study which will be taken out to market in Q4 2024.
What do you think makes OOH such an effective channel to advertise on?
The beauty of OOH truly is its flexibility and versatility. It allows for mass reach and broadcast messaging as well as outstanding creative and immersive experiences. The nature of some OOH sites also makes it ideal for creative campaigns that bring innovative thinking into a real-world setting, further enhancing its impact and talkability amongst audiences both in-situ and online.
What role do you see for Independent Verification within Limited Space’s OOH network?
Accountability and transparency is a foundation of our business and is fundamental in making clients come back to us again and again. Independent verification plays a key role in that scenario and gives advertisers confidence and reassurance that their investment is being delivered upon by collecting all the data needed to track, measure, and verify the performance of DOOH campaigns, in so providing true accountability and transparency.
What’s next for Limited Space?
We have recently doubled our digital screen network and our projected build programme will expand through to December 2025 as we continue to invest into the evolution of our environment. This growth is a significant step for us in not only increasing the reach of our digital network but continuing our focus on delivering the best quality and most effective advertising formats in the space.
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