London Lites is a leading Large Format Digital Out-of-Home (DOOH) media owner in London, reshaping the landscape of digital outdoor advertising across London and specifically in key neighbourhoods. They aim to offer effective advertising opportunities to businesses and brands while enhancing customer engagement and visibility in key locations.
What makes London Lites’s proposition unique?
London Lites brings 100 years of collective experience to the DOOH market, offering brands a unique platform to engage with Central London’s neighbourhoods.
Quality of Product: Our digital platforms are state-of-the-art, ensuring high engagement and visibility for our clients. Our screens are constantly monitored and upgraded when needed to provide a safe space for brands across the world.
Incremental Value: We continuously seek ways to add value to our clients' campaigns through innovative strategies and technologies. Our unique neighbourhoods proposition ensures clients can gain incremental reach in unique areas.
Service Excellence: Our commitment to outstanding customer service is reflected in the long-term relationships we maintain with our clients. By having 100+ years of Out-of-home experience - both on the buy & sell side, we know exactly what clients want when briefing us.
Flexibility: Due to our passion for the industry, we work 24/7 to ensure campaigns run smoothly. This means sometimes scheduling artwork on a weekend or answering briefs out-of-hours.
Tell us about your inventory?
Our inventory spans strategic neighbourhoods throughout London, allowing brands to connect with local communities and increase their visibility. Whether targeting affluent shoppers in Mayfair or trendsetters in Shoreditch, OOH advertising allows brands to connect with audiences on a neighbourhood level, fostering a sense of familiarity and loyalty. Significant presence on Oxford Street, one of the UK's most sought-after locations. (Mayfair, OX, Flannels).
What audiences do you typically reach?
Our audience primarily includes Londoners living in key neighbourhoods, with a strong focus on the 18-34 demographic
Any product or service innovations you can tell us about?
We have the first Large Format Digital billboard on Oxford Street, which is the first carbon-neutral build in OOH. We also offer 3D capabilities on The Cube @ Flannels X site which is located on Oxford Street.
What do you think makes OOH such an effective channel to advertise on?
OOH has an undisruptive nature and high visibility. Unlike other media channels, OOH ads seamlessly integrate into the urban landscape, capturing attention without causing interruption. Moreover, London’s creative landscape provides ample opportunities for innovative ad formats, such as full-motion displays, enhancing engagement and interaction with consumers.
In an increasingly digital world, OOH advertising serves as a powerful complement to digital advertising efforts, particularly in the realm of social media. It is without question that OOH advertising works, if done right. By harnessing the power of OOH advertising, brands can elevate their presence, drive engagement, and forge meaningful connections with consumers across the city’s neighbourhoods.
What role do you see for Independent Verification within London Lites’s OOH network?
Independent verification is crucial for ensuring transparency and trust in the performance of our OOH campaigns. It provides our clients with concrete data on audience reach, impressions, and campaign impact, helping them measure with confidence whilst maintaining the status of OOH being the most trusted medium.
What’s next for London Lites?
We aim to expand our presence across London, focusing on growing our neighbourhood reach ensuring our clients’ campaigns continue to be impactful and relevant. Additionally, continuing development of iconic, innovative formats benefitting the OOH landscape as a whole.
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