This month we're profiling JOLT, a multinational OOH ad company that offers free charging services for EV owners.
JOLT operates an authentically sustainable digital out-of-home (DOOH) network integrated with EV charging units, delivering a unique blend of high-impact, sustainable advertising in high-traffic urban areas.
Their mission is to make EV ownership more accessible, offering UK EV drivers 7 kWh (around 30 miles) of free, fast, and clean charging daily, with the cost of charging offset by the advertising revenue.
What makes JOLT’s proposition unique?
JOLT's proposition is unique in its dual audience solution, combining broad, high-visibility digital advertising with direct, personalised engagement through our app.
Our network of EV charging units features high-definition digital screens that broadcast to a wide, diverse audience in prime roadside locations, while the JOLT app allows for direct interaction, offering personalised content and further engagement opportunities right when the consumer is most attentive—during the EV charging process.
This dual approach enables brands to reach valuable, engaged audiences, all while contributing to the development of sustainable urban infrastructure and breaking down barriers to EV ownership.
Tell us about your inventory:
Our inventory consists of high-definition digital 6-sheet screens strategically placed at high-traffic roadside locations in North London, integrated with our EV charging units, powered by 100% clean energy.
What audiences do you typically reach?
JOLT reaches two key audiences: the urban roadside broadcast audience, including environmentally conscious consumers, tech-savvy individuals, urban professionals, and daily commuters through our DOOH network; and engaged EV drivers who interact with our charging units and app. This dual audience approach allows brands to maximise their reach and engagement.
What countries and cities is JOLT available in?
JOLT operates in the United Kingdom, Australia, New Zealand, and Canada. In the UK, our network is currently active in London, with plans to expand into Manchester and other cities over the next 12 months.
Any product or service innovations you can tell us about?
One of our key innovations is the integration of the JOLT app with our charging units, which provides brands with first-party data and the ability to engage users directly while they initiate their EV charging.
This creates a powerful, one-on-one interaction that enhances the effectiveness of our DOOH network and offers brands deeper insights into consumer behaviour. The combination of broad reach through our digital screens and targeted engagement via the app makes our advertising solution uniquely effective.
What do you think makes OOH such an effective channel to advertise on?
OOH is incredibly effective due to its ability to reach audiences in their everyday environments, offering contextual relevance and high visibility. With DOOH, the impact is even greater as it combines the traditional strengths of out-of-home advertising with digital capabilities like dynamic content, real-time updates, and data-driven targeting, making it an integral part of a comprehensive advertising strategy.
What role do you see for Independent Verification within JOLT’s OOH network?
Independent Verification plays a crucial role in ensuring transparency and trust within JOLT’s OOH network. By providing third-party validation of our ad delivery and performance, we offer brands confidence in the effectiveness and accuracy of their campaigns, enhancing the credibility and accountability of our advertising solutions.
What’s next for JOLT?
JOLT is poised for significant growth, with plans to expand our network across London and Manchester over the next 12 months. We are also focused on further enhancing our app's capabilities to provide even more personalised and data-driven engagement opportunities for brands, while continuing to innovate in the sustainable advertising space to support the broader adoption of electric vehicles. This dual audience solution will continue to set us apart as we grow and evolve.
Interested in finding out more about JOLT's network or independent verification for OOH? Get in touch with the team now!
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